I’ve been thinking about blogging a lot lately, due in part to an email sent through the MASSYAC listserve and to the research that I do each week before my book group meeting, and also due in part to my brother’s recent entry on the third anniversary of his blog. (Happy Anniversary, by the way, Dan!) By my standards, Dan’s blog is incredibly successful: he is creative, profound, and prolific, and the comments left on his blog reflect his large readership. But this entry isn’t really about Dan’s blog – it’s about the world of children’s literature blogs.
The email sent out to the MASSYAC listserve was from a children’s librarian announcing her new blog, and asking for those of us who already have blogs in place to send her the links to add to her blogroll. Of course, I sent her my link, and added hers to my blogroll, and then I took a look at the collection of links that she had quickly amassed. Lots and lots and lots of blogs on children’s literature, written by children’s librarians. Lots of them. And most of them much like the others, only differing really in the specificity of the opinions of the authors. This is what I find each week when preparing for book group, too: for any given book that I’m looking into, there are several blog entries available to choose from, some giving suggested discussion questions, others raving about a book, some taking an academically critical approach to the book, some written by parents who have strong opinions about the book, and others a bit self-promoting (the “oh, look at me, I have an ARC of this book, because I’m special“).
The more children’s literature blogs that I read, the more I feel like I’m swimming in a vast, over-populated pool. I know that I personally benefit from writing my blog, because in writing I am able to clarify my opinions and process my daily work events, and that alone makes this blog of value. (Some could say here that I might as well just keep a daily work journal that’s not published on the web, but it’s the pressure of knowing that others are watching that keeps me writing on a regular basis. If I didn’t have that pressure, I might not be as driven to keep this written record.) But I do wonder whether my blog has value and relevance in the broader world. I’m not Roger Sutton – I’m just a hardworking small town children’s librarian with a decent education, much like most children’s librarians in the country.
And then, by extension, I wonder about the value and relevance of all of those blogs similar to mine that are written by other children’s librarians. Are we reading each other’s thoughts? Are we communicating our ideas to one another? Or are we each simply operating in our own little bubble, sending our words out to our imagined and hoped-for “audience” before moving on with the rest of our day? I’d like to say that I’ll be better about reading the blogs written by my peers, but there are so many of them and there is so much work that I have to do each day – I doubt that I’ll get around to reading much other than “Read Roger” on a regular basis.  And that’s a shame, really.  Â
I went to a workshop on blogging a year ago. Three Big Name Bloggers — each of whom had been blogging for 8-10 years and now had readerships of over 10,000 per month — talked about how to get started in blogging. One fellow said, “Start your blog ten years ago — cause if you start a blog now, you’re just never going to catch up with us.” To which another replied, “Unless you’re really really good, really really lucky, or are already well-known.” And the third of these bloggers said, “In fact, don’t even bother starting a blog now.” These Big Name Bloggers have a point — if you’re looking for a blog with lots of readers, you probably shouldn’t waste your time blogging. Unless you’re Roger Sutton, in which case lots of people are going to read your blog just because you’re Roger Sutton.
But… I figure that even if only a few people read my blog regularly, and it means something to them, then it’s worth my time to write it (of course, I enjoy writing, and if you don’t enjoy writing, it would indeed be silly to start a blog). (And Abby, I read your blog regularly, and I enjoy your YA book reviews and your descriptions of working with kids and your critical reflections on reading, among other things. So you have at least one fan.)
Furthermore, I went and looked back at the early years of those three Big Name Bloggers I mentioned earlier — and early on, their blogs sucked. I think it probably takes a few years to really get a handle on this blog-writing business — it’s so unlike any other kind of writing I’ve ever done. How do you prompt productive conversations? How do you figure out who your readers are (the 95% of them who never comment), and write for them? Actually, one of the reasons I love reading your blog is because you think through these exact same issues as they relate to children’s books — and often what you say sparks a deeper understanding of how blog writing works (or the other kinds of writing that I do in my day job). Part of what I’m saying here is this:– are you sure who are you having your blog conversation with? — I don’t think you’re having your blog conversation with other children’s librarians; I’d be willing to bet that’s not who is being most influenced by your writing (hey, I’m not a children’s librarian, so I’m a case in point).
Just my @.02 worth. And keep on writing.
I see your point – those Three Big Name Bloggers are probably very right. And it’s interesting to me to hear that you think my “readership” isn’t necessarily children’s librarians – hmmm. Those invisible lurkers, it’s hard to know who they are!
Thanks for your nice words, Dan. I appreciate it!!!!